What Are Your Lenders Offering to Help You Close More Deals?

Jun 17 / Tammy Deitz
With today’s higher interest rates and more inventory on the market, many buyers are hesitating. The question smart agents are asking is:

👉 What are your preferred lenders doing to help you get those buyers off the fence?

While some buyers sit back waiting for rates to drop, lenders are getting creative—and it’s helping agents re-engage leads who’ve gone quiet.

Here’s what we’re seeing from preferred lenders in today’s market:
✔️ Free or discounted refinances if interest rates drop in the next 12–24 months
✔️ Guaranteed interest rate reductions, like 0.25% off market rates
✔️ Lender-paid closing cost credits that reduce cash-to-close for budget-conscious buyers
These aren’t just financing perks—they’re marketing tools that help agents create urgency and buyer confidence.
In last week’s Tammy’s Tips, I reminded everyone that "princess properties"—well-staged, move-in-ready homes—are still flying off the market in under a week. Meanwhile, homes with a few dings or cosmetic flaws? They’re seeing price reductions and sitting longer.
So how do you help a buyer get excited about those homes?  Start by letting buyers know that there are plenty of homes on SALE!
(Okay, we call them “price reduced”... but who doesn’t love a sale?)

Now pair that with a great lender perk—and suddenly, your buyer sees real value.
It’s not just a house anymore—it’s a deal… with a promo code.

🎯 Want to know exactly how to use lender incentives in your business?
Once you’ve confirmed what your preferred lenders are offering, ask if you can advertise it—and then start using that information like the marketing gold it is.

Here’s how top agents are putting lender perks to work right now:

📄 Property Flyers – Add a bold “Ask About Special Lender Perks!” banner that turns a flyer into a conversation starter.
➕ Pro Tip: Include a QR code that links to a landing page where buyers can request more info or get prequalified—easy, interactive, and trackable.

🏡 Open House Signage & Invitations – Include a teaser like “This Home Qualifies for Special Buyer Incentives!” to increase urgency and turnout.
➕ Pro Tip: Flyer the neighborhood ahead of time with a friendly invite that not only promotes the open house, but also says, “Come tour the home and learn how my preferred lenders can help you save on your next loan!” It sparks curiosity and positions you as a resource, not just a salesperson.

📱 Social Media Posts & Stories – Share lender perks the way you’d promote a flash sale or promo code—because that’s exactly what they are.
➕ Pro Tip: Use short, attention-grabbing video clips or carousel posts with “Did you know?” style hooks—then point them to the lender’s offer page.

📰 Email Campaigns & Drip Follow-Ups – Don’t just send listings—send value. Mention lender perks in your subject line or PS to get attention.
➕ Pro Tip: Test subject lines like “3 Ways to Lower Your Interest Rate Right Now” or “Hidden Buyer Deals You Might Be Missing.”

🎥 Short-Form Video or Reels – “3 Buyer Deals You Didn’t Know Lenders Are Offering Right Now” is a reel just waiting to be made.
➕ Pro Tip: Tag your lender in the video and encourage them to reshare—it doubles your exposure and makes you both look like the dream team.

🧠 Buyer Consultations – Start the conversation by asking, “What if I could get you a better interest rate or lower your closing costs?”
➕ Pro Tip: Keep a one-pager or digital cheat sheet handy listing the current incentives from each of your preferred lenders. It keeps your value visible and easy to explain.

Lender incentives give you leverage. They’re real tools in your agent toolbox—use them to create urgency, deliver solutions, and stand out in a sea of average.

👀 Love tips like this?
Be sure to check back often—each article on the blog dives into real strategies agents can use right now to close more deals, build trust, and grow a business that actually works.

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